Zalando Lounge
Concept Phase for Headquarters, Berlin 2015
As part of the Zalando Lounge project at Kinzo during the concept phase, I had the exciting opportunity to contribute to the development of the brand's identity in various spaces throughout Berlin.
Zalando Lounge, a division of Zalando, caters to a more exclusive customer base and focuses on premium brands. The challenge we faced was to imbue each location with the distinctive Zalando identity while working with different environments.
Reception Area
One of the key objectives was to maintain consistency across the spaces by utilizing the same materials and integrating elements of Zalando's corporate identity.
In the reception area, we created an open and versatile space that served multiple purposes. Not only did it function as a representation area to showcase the brand's image, but it also doubled as an informal meeting spot and a temporary workplace for employees.
The Market Place
A noteworthy design element we implemented was the transformation of the stairs leading to the first floor into an event space. This innovation, in combination with other carefully crafted areas, contributed to the overall dynamic atmosphere.
We repurposed the staircase as a platform for events, featuring a vibrant and informal gathering space known as the "Marketplace," which acts as a catalyst for bringing people and ideas together.
The Cafeteria
The 5th-floor cafeteria serves as space for relaxation, where the people working at Zalando Lounge can unwind and recharge amidst a tranquil and scenic setting, the cafeteria becomes a hub for collaboration.
The lively and animated atmosphere encourages open discussions and fosters a sense of camaraderie, embodying the core values and principles that define Zalando Lounge.
The Rooftop Terrace
The rooftop terrace is a haven of relaxation and tranquility, thoughtfully designed to provide employees with a rejuvenating outdoor space. The terrace boasts a charming arrangement of picnic tables, inviting individuals to gather and enjoy al fresco lunches or engage in casual discussions.
Complementing the picnic area is a large sofa, artfully surrounded by lush greenery, creating a cozy and inviting atmosphere. One of the standout features of the terrace is the platform that houses a majestic tree. This unique addition adds a touch of natural beauty and serves as a focal point.
The Brainstorm/ Meeting Spaces
A variation of simple and small conference rooms that are complemented by adjacent think tanks. These conference rooms provide a dedicated area for formal meetings offering a quiet and focused environment for teams to collaborate.
The adjoining think tanks, both closed and open, offer additional flexibility and options for brainstorming sessions. The closed think tanks provide privacy and seclusion while the open think tanks promote a collaborative atmosphere.
The Office Typology
A flexible typology of office space was developed allowing it to be adapted to various locations seamlessly. The design strategy focused on utilizing interchangeable modules to create separate areas for different teams within the office. These modules were equipped with essential elements such as think-tanks, copy spaces, whiteboards, and informal meeting settings.
In addition, the inclusion of smaller modules alongside the larger conference rooms offered diverse configurations to accommodate various meeting scenarios, ensuring that the workspace catered to the specific needs of different teams and projects. This versatile approach to office design provided a dynamic and adaptable environment.
The “Factory” of Zalando Lounge
"The Factory" at Zalando Lounge serves as the central production space for content featured on the website. Within its studios, the intricate process of photographing clothes takes place, capturing the essence and details of each garment. This bustling environment becomes a convergence point where various branches of the fashion industry unite.
The Studio
It is here that designers, stylists, photographers, and models collaborate to create visually captivating imagery that showcases the fashion offerings available on the Zalando Lounge platform. The Studio embodies the behind-the-scenes energy and creativity that drives the fashion industry, playing a pivotal role in curating an engaging and immersive shopping experience for customers.
The Courtyard
The courtyard, once an empty space at the heart of the factory, has been transformed into a captivating secret garden within the Zalando Lounge project. Designed with nooks and alleys, it offers individuals a serene escape surrounded by lush greenery, providing moments of tranquility and awe. The courtyard acts as a hidden gem within the industrial setting, bringing nature into the workspace and elevating the overall quality of the environment.
The Office and Conference Typology
In the office space, a similar approach of interchangeable modules is employed, accommodating think-tanks, dining areas, storage, and copy spaces. Additionally, temporary workspaces are strategically placed throughout the area, further enhancing the versatility and functionality of the workspace design.
The conference rooms offer different settings to suit diverse needs, including a rooms with a large table for formal discussions and decision-making, as well as rooms featuring a spacious sofa, fostering a more relaxed and collaborative atmosphere.
